Advertising watchdog finds Wegovy billboard font too small

The Advertising Standards Authority has upheld a complaint against a Wegovy advertisement. The ad, displayed on a digital billboard in Wellington, was found to use a font size that was too small.

The complaint focused on the readability of the text on the billboard. The Authority concluded that the font size did not meet the necessary standards for billboard advertisements. As a result, the ad was deemed misleading to viewers due to its lack of clarity.

Wegovy, a medication for weight management, was being promoted through this digital display. The ruling highlights the importance of clear and legible advertising, especially in public spaces where quick reading is essential.

Originally reported by RNZ New Zealand Headlines.